Author: Tom Lynch

59club’s Sales & Service Excellence Awards​

Wednesday June 14, 2023

59club’s Annual Awards Ceremony recognises the outstanding individuals, teams, venues, and groups within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.

Qualification for these prestigious accolades is unbiased; and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, visitors and prospective members spanning the entire Golf, Leisure, Spa, F&B & Hotel operation.

59club’s Industry Benchmark of excellence, it’s Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognise member clubs’ and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.

59club Canada – Brochure

View our digital brochures for more information about 59club products & services

Please contact your regional manager for more information

Canada venues

Friday April 8, 2022

CANADA

Alberta

Calgary Petroleum Club, Cottonwood Golf & Country Club, Derrick Golf & Winter Club, Glendale Golf & Country Club, Highlands Golf Club, Pinebrook Golf & Country Club, Red Deer Golf & Country Club, Royal Glenora Club, Windermere Golf & Country Club

British Columbia

Marine Drive Golf Club, Nanaimo Golf Club, North Shore Winter Club, The Vancouver Club, Vancouver Lawn Tennis & Badminton Club

Manitoba

Elmhurst Golf Club, Niakwa Country Club, St. Charles Country Club

New Brunswick

Riverside Country Club (Saint John)

Nova Scotia

Ashburn Golf Club

Ontario

Barrie Country Club, Bayview Golf & Country Club, Beverly Golf & Country Club, Bigwin Island Golf Club, Camelot Golf & Country Club, Cedar Brae Golf Club, ClubLink, Credit Valley Golf & Country Club, Donalda Club, Dundas Valley Golf & Curling Club, Galt Country Club, Granite Golf, Hamilton Golf & Country Club, Ladies’ Golf Club of Toronto, Lambton Golf & Country Club, London Hunt Club, Lookout Point Country Club, Mad River Golf Club, Magna Golf Club, Maple City Country Club, Markland Wood Golf Club, Mississaugua Golf & Country Club, Muskoka Lakes Golf & Country Club, Oakdale Golf & Country Club, Ontario Racquet Club, Peterborough Golf & Country Club, Port Credit Yacht Club, Rideau View Golf Club, RiverBend Golf Community, Rosedale Golf Cub, Sarnia Golf & Curling Club, St Andrews East Golf Club, St. George’s Golf & Country Club, Summit Golf Club, The Briars Golf Club, The Club at North Halton, The London Club, The National Club, The Toronto Hunt Club, Toronto Club, University Club of Toronto, West Haven Golf & Country Club, Weston Golf & Country Club, Windsor Yacht Club

Quebec

Beaconsfield Golf Club, Club St. James, Kanawaki Golf Club, Royal St. Lawrence Yacht Club

Saskatchewan

Riverside Country Club (Saskatoon), Saskatoon Club

Welcoming new members the right way

You’re long past it now, but try to harken back to your days as a middle schooler or teenager, full of angst and hungry for friends and meaningful relationships. Maybe you were one of the cool kids who never had trouble making new friends, but for a lot of people – especially for those who moved into a new school district – building new relationships was full of difficulty and anxiety. The same might be said for new members joining a private club. And if your members are paying dues to be a part of a community instead of simply taking advantage of the facilities and amenities, it’s imperative to make them feel welcome and part of the family.

According to 59club data from their proprietary member survey tool, the majority of high-performing private clubs are welcoming new members the right way, but a large percentage of clubs are falling short in key areas of new member integration. Let’s get to the numbers.

The Welcome Call

If your sales staff or marketing team spent a ton of time and a lot of money wining, dining, courting and signing a prospective new lead at your private club, you would assume they would be running – and fast – to call the new member to welcome them to the club. According to 59club data, only 52% of new members at private clubs received a formal “welcome to the club” phone call. Not exactly a great start to a budding new relationship.

The Formal Induction meeting

The practice of hosting formal induction meetings for new members is not for every club, but all but guarantees your members an opportunity to meet, learn about and formally welcome a new member of your private community. On average, 26% of new members at private clubs took part in a formal induction meeting, but among the highest scoring clubs in the world, this number dramatically increases to nearly 90%. It might be worth fleshing out and implementing this program at your club in the future if not already in place.

Staff Introduction and Networking

As your members spend more time at the club, your staff will invariably pick up on some interesting tidbits, facts, likes and dislikes from your various members. And in that regard, your staff is armed with networking abilities well suited to help your new members make new friendships. Less than 50% of new members surveyed said they were introduced to legacy members by staff members, but again, the best clubs in the world make this a regular practice.

Knowing Your Name

One of the quickest and easiest ways make someone feel at home is simply by addressing them by their name. shockingly, less than 60% of members surveyed report private club staff members demonstrating they know the name of the newest members.

Adding it All Up

When you take a look at the numbers above, it’s easy to see why only 65 percent of new members at private clubs report making new friendships within their first few months. And for a model that requires camaraderie and inclusion, leaving it up to your members to make friends on their own without any tips and tricks to get the process started is a recipe for member stagnation.

Learn more about the 59club Member Surveys here: https://www.59clubusa.com/satisfaction-surveys/

USA venues

Wednesday January 20, 2021

USA

Alabama

Pursell Farms (Sylacauga)

Arizona

TPC Scottsdale (Scottsdale), We-Ko-Pa (Fort McDowell), Pinnacle Peak Country Club (Scottsdale), Ancala Country Club (Scottsdale), Arrowhead Country Club (Glendale), Continental Golf Club (Scottsdale), Kokopelli Golf Club (Gilbert), Raven Golf Club (Phoenix), Stonecreek Golf Club (Phoenix), Superstition Springs Golf Club (Mesa), Tatum Ranch Golf Club (Cave Creek), The Legend at Arrowhead (Glendale), Chaparral Pines Country Club (Payson), McDowell Mountain Golf Club (Scottsdale), Ocotillo Golf Club (Chandler), Palm Valley Golf Club (Goodyear), Rim Golf Club (Payson), The Stone Canyon Club (Oro Valley), The Golf Club at Dove Mountain (Marana), The Gallery Golf Club (Marana), The Wigwam (Litchfield Park), Arizona Biltmore (Phoenix)

Bermuda

The Mid Ocean Club (St. George’s)

California

David L. Baker Golf Course (Fountain Valley), Los Robles Greens Golf Course (Thousand Oaks), Meadowlark Golf Club (Huntington Beach), Shandin Hills Golf Club (San Bernardino), The Club at Ruby Hill (Pleasanton), The Oaks Club at Valencia (Valencia), Tierra Rejada Golf Club (Moorpark), Valencia Country Club (Valencia), Sonoma Golf Club (Sonoma)

Colorado

The Broadlands Golf Course (Broomfield), Greeley Country Club (Greeley), Kings Deer Golf Club (Monument), Arrowhead Golf Club (Littleton), The Club at Pradera (Parker), The Pinery Country Club (Parker), The Raven Golf Club at Three Peaks (Silverthorne), Pine Creek Golf Club (Colorado Springs)

Connecticut

TPC River Highlands (Cromwell)

Florida

TPC Sawgrass (Ponte Vedra Beach), Vanderbilt Country Club (Naples), Azario Lakewood Ranch (Lakewood Ranch), Golf Club of the Everglades (Naples), The Palencia Club (St. Augustine), Baypoint Golf Club (Panama City), The Club at Weston Hills (Weston), Eastpointe Country Club (Palm Beach Gardens), Black Diamond Ranch (Lecanto), Grand Haven Golf Club (Palm Coast), Tarpon Cove Yacht & Racquet Club (Naples), The Fox Club (Palm City), Eastpointe Country Club (Palm Beach Gardens)

Georgia

Cuscowilla on Lake Oconee (Eatonton), TPC Sugarloaf (Duluth), Reynolds Lake Oconee (Greensboro), Bobby Jones Golf Course (Atlanta), Cobblestone Golf Course (Acworth), Legacy/Fox Creek (Smyrna), Osprey Cove Golf Club (St. Mary’s), The Georgia Club (Statham), Big Canoe (Jasper). St. Ives Country Club (Johns Creek), The River Club (Suwanee)

Illinois

TPC Deere Run (Silvis), Pinecrest Golf Club (Huntley), Eagle Brook Country Club (Geneva), Fresh Meadow Golf Club (Hillside), Ruffled Feathers Golf Club (Lemont), Tamarack Golf Club (Naperville), Bull Valley Golf Club (Woodstock), Crystal Woods Golf Club (Woodstock)

Iowa

Dodge Riverside (Council Bluffs), Shoreline Golf Course (Carter Lake)

Indiana

Kokomo Country Club (Kokomo), Chariot Run Golf Club (Laconia)

Kansas

Manhattan Country Club (Manhattan)

Louisiana

Metairie Country Club (Metairie), TPC Louisiana (Avondale)

Massachusetts

TPC Boston (Norton), The International (Bolton)

Maryland

TPC Potomac (Potomac) , Glen Riddle – Man O’ War (Berlin), Glen Riddle – War Admiral (Berlin), The Links at Lighthouse Sound (Bishopville), Rum Pointe Seaside Golf Links (Berlin), Renditions Golf Course (Davidson), Hunt Valley Country Club (Phoenix), Montgomery Country Club (Laytonsville)

Michigan

The Old Club ( Harsens Island), Treetops Resort (Gaylord)

Minnesota

TPC Twin Cities (Blaine), Majestic Oaks Golf Club (Ham Lake)

Mississippi

Grand Bear Golf Club (Saucier)

Missouri

The Courses at Forest Park (St. Louis), The Highlands Golf & Tennis Center (St. Louis)

Nebraska

Ashland Golf Club (Ashland), Jackrabbit Run Golf Course (Grand Island), Pacific Spring (Omaha), Oak Hills Country Club (Omaha)

Nevada

TPC Las Vegas (Las Vegas), TPC Summerlin (Las Vegas), Cascata Golf Club (Boulder City), Rio Secco Golf Club (Henderson), Desert Pines Golf Club (Las Vegas), Las Vegas Golf Club (Las Vegas), Painted Desert Golf Club (Las Vegas)

New Jersey

TPC Jasna Polana (Princeton)

New York

Fenway Golf Club (Scarsdale), Country Club of Rochester (Rochester)

North Carolina

Cross Creek Country Club (Mount Airy), Pine Island CC (Charlotte), Hope Valley Country Club (Durham), Cleveland Country Club (Shelby), Colonial Country Club (Thomasville), The Cliffs at Walnut Cove (Arden), Carolina Trace Country Club (Sanford), River Run Country Club (Davidson)

Ohio

TPC River’s Bend (Maineville), Oak Shadows Golf Course (New Philadelphia), Union Country Club (Dover), Signature of Solon Country Club (Solon), Fox Meadow Country Club (Medina), The Club at Tartan Fields (Dublin), Weymouth Country Club (Medina), Country Club of the North (Beavercreek)

Oregon

Pumpkin Ridge Golf Club (North Plains)

Pennsylvania

Butlers Golf Course, (Elizabeth)

South Carolina

Palmetto Bluff (Bluffton), Haig Point (Hilton Head), Palmetto Hall (Hilton Head), Mixson Club (N. Charleston), Patriots Point Links (Mount Pleasant), Cobblestone Park Golf Club (Blythewood), The Cliffs at Glassy (Travelers Rest), The Cliffs at Mountain Park (Travelers Rest), The Cliffs Valley (Travelers Rest), The Cliffs at Keowee Falls (Six Mile), The Cliffs at Keowee Springs (Six Mile), The Cliffs at Keowee Vineyards (Six Mile), Dolphin Head Golf Club (Hilton Head)

South Dakota

Elmwood Golf Course (Sioux Falls), Prairie Green Golf Course (Sioux Falls)

Tennessee

TPC Southwind (Memphis), The Ooltewah Club (Ooltewah), The Grove (College Grove), Westhaven Golf Club (Franklin)

Texas

TPC San Antonio (San Antonio), Boot Ranch (Fredericksburg), Harlingen Country Club (Harlingen), The Hideout Golf Club & Resort (Brownwood), Max Mandel Golf Course (Laredo),Bear Creek Golf Club (Dallas), Clear Creek Golf Club (Houston), Cowboys Golf Club (Grapevine), Iron Horse Golf Club (N. Richland Hills), Lake Park Golf Club (Lewisville), Lake Ridge Country Club (Lubbock), Lantana Golf Club (Lantana), Mansfield National Golf Club (Mansfield), Meadowbrook Canyon Creek GC (Lubbock), Plantation Golf Club (Frisco), The Golf Club at Cinco Ranch (Katy), The Golf Club at Twin Creeks (Allen), The Golf Club Fossil Creek (Ft. Worth), White Bluff Resort (Whitney), Canyon Springs Golf Club (San Antonio), Onion Creek Country Club (Austin), River Place Country Club (Austin), The Dominion Country Club (San Antonio), Twin Creeks Country Club (Cedar Park), Broad Bay Country Club (Virginia Beach), Gentle Creek Country Club (Prosper), Shadow Hawk Golf Club (Richmond), Black Hawk Country Club (Richmond), Golf Club of Houston (Humble), Blackhorse Golf Club (Cypress)

Utah

Talisker Club (Hideout), The Country Club (Salt Lake City), Jeremy Ranch (Park City)

Virginia

Winchester Country Club (Winchester), Hidden Valley CC (Salem), Kingsmill Resort (Williamsburg)

Washington

The Club at Snoqualmie Ridge (Snoqualmie)

Wyoming

The Golf Club at Devils Tower (Hulett), Three Crowns Golf Club (Casper)

MEA venues

Tuesday April 7, 2020

Middle East

United Arab Emirates:

Abu Dhabi City Golf Club, Abu Dhabi Golf Club, Arabian Ranches Golf Club, Dubai Creek Golf and Yacht Club, Dubai Hills Golf Club, Emirates Golf Club, Jumeirah Golf Estates, Saadiyat Beach Golf Club, The Address Montgomerie, The Els Club, The Track (Meydan), Trump International (Dubai), Yas Links Golf Club, Yas Acres Golf & Country Club, Al Zorah Golf Club, Al Hamra Golf Club

Bahrain

Royal Golf Club

Africa

Mauritius

Constance Belle Mare Plage, Mont Choisy Le Golf

Seychelles

Constance Lemuria

South Africa

Bryanston Golf & Country Club

UK venues

Tuesday April 7, 2020

UK

Scotland

Brora GC (Sutherland), Cardrona (Edinburgh), Crail Golfing Society (Fife), Dunbar GC (East Lothian), Fairmont (St Andrews), Gleneagles (PGA Centenary, Kings & Queens courses), Gullane (Courses #1, #2, #3) (East Lothian), Ladybank GC (Fife, nr St Andrews), Montrose Golf Links (Angus), Panmure GC (Carnoustie), Pollok GC (Glasgow), Royal Dornoch (Sutherland), Turnhouse GC (Edinburgh), Westerwood (Glasgow)

Wales / South Wales

Ashburnham (Swansea), Burnham & Berrow GC (Bristol), Celtic Manor (Newport), Conwy GC (N. Wales), Long Ashton GC (Bristol), Pennard (Swansea), Radyr GC (Cardiff), St Pierre (Chepstow), Teignmouth GC (Devon), The Bristol GC (Bristol), The Kendleshire GC (Bristol), The Vale (Glamorgan), Wenvoe Castle GC (Cardiff)

North England

Belton Woods (Lincs), Davyhulme GC (Manchster), Forest Pines (Lincs), Formby Hall Resort (Cheshire), Gowick GC (Northumberland), Haydock Park GC (Haydock), Hickleton GC (Doncaster), Linden Hall (Newcastle), Portal (Chester), Rockliffe Hall (Darlington), Slaley Hall (Northumberland), The Mere Resort (Cheshire), The Warrington GC (Merseyside), Vale Royal Abbey GC (Cheshire), Woodsome Hall (Huddersfield), Worsley Park (Manchester), Woodsome Hall GC (Huddersfield), Wychwood Park (Cheshire)

Midlands

Astbury GC (Shropshire), Branston Golf & Country Club (Burton), Breadsall Priory (Derby), Bromsgrove Golf Centre (Bromsgrove), Edgbaston Golf Club (Birmingham), Forest of Arden (Birmingham), Frilford Heath (Oxford), Gaudet Luce Golf Club (Worcestershire), Hill Valley (Whitchurch), Telford (Telford), The Belfry (Birmingham), The Leicestershire GC (Leicester), Ullesthorpe Court (Lutterworth), Whittington Heath (Lichfield)

East England

Barnham Broom (Norwich), Dunston Hall (Norwich)

South England

Aldenham Golf Club (Herts), Ashford Manor GC (Middlesex), Bulberry Woods Golf Club (Poole), Crane Valley Golf Club (Verwood), East Herts GC (Herts), Farleigh (Surrey), Foxhills (Surrey), Goring & Streatley (Berkshire), Harpenden GC (Herts), Hurtmore Golf Club (Godalming), Knebworth Golf Club (Herts), La Moye Golf Club (Jersey), Langdon Hills (Essex), Muswell Hill GC (London), North Foreland GC (Kent), Old Thorns Hotel & Resort (Hampshire), Royal Wincester GC (Hamp), Royal Wimbledon GC (London), Stoke by Nayland (Essex), Sudbry GC (Middlesex), The Grove (Herts), Tudor Park (Maidstone), West Herts Golf Club (Herts), Wexham Park (Bucks), Wyke Green GC (London)

Europe venues

Tuesday April 7, 2020

Europe

France

Le Golf National (Paris), Terre Blanche (Provence), Golf de Bresson, Golf de Chassieu, Golf de St Etienne, Golf de Grenoble Seyssins, Golf de Quétigny, Golf de Dinard, Golf de Pléneuf-Val André, Golf de Saint-Laurent, Golf de l’Odet, Golf de Baden, Golf de Rennes St-Jacques, Golf de Val Queven, Golf de Ploemeur Océan, Golf Lac au Duc Ploermel 9T, Golf de Rhuys-Kerver, Golf de Saint Cast, Golf de Tours Ardrée, Golf de la Grange aux Ormes, Golf du Touquet, Golf d’Hardelot, Golf de Dunkerque, Golf de L’Ailette, RCF la Boulie, Golf des Yvelines, Golf d’Ormesson, Golf de Bellefontaine, Golf de Guerville, Golf de Marolles en Brie, Golf de Villennes, Golf de Saint Aubin, Golf de Rueil Malmaison, Golf de Saint Quentin, Golf de Chantilly, Golf de Lésigny, Golf de Meaux Boutigny, Golf de Crecy La Chapelle, Golf de Bussy Guermantes, Golf de Vaudreuil, Golf de Houlgate, Golf de Seignosse, Golf de Gujan-Mestras, Golf de Pessac, Golf de Bordeaux Lac, Golf de Niort-Romagné, Golf du Domaine des Forges, Golf de Mazières en Gâtine, Golf de Rochefort Océan, Golf de Pau-Artiguelouve, Golf Lacanau-la-Méjanne, Golf d’Arcangues, Golf de la Grange aux Ormes, Golf de Moliets, Golf du Chateau de Vigiers, Golf Biarritz Le Phare, Golf d’Arcachon, Golf Nimes Vacquerolles, Golf de Grand Rodez, Golf de Saint Jean de Monts, Golf de Savenay, Golf de La Domangère, Golf d’Avrillé, Golf de Pornic, Golf des Fontenelles, Golf Le Croisic, Golf de Nantes Erdre, Golf de Sainte-Maxime, Golf de l’Estérel, Golf de La Grande Bastide, Golf d’Opio valbonne, Golf de Marseille la Salette, Golf de Servanes, Golf de Sainte Baume, Golf de Pont Royal, Golf Grand Avignon

Spain

Alcanada (Mallorca), Finca Cortesin (Marbella), Infinitum Golf (Barcelona), PGA Cataluyna (Barcelona), Son Muntaner (Mallorca), Son Quinta (Mallorca), Son Vida (Mallorca)

Portugal

Bom Successo Resort (Lisbon), Quinta do Lago (Algrave)

Italy

Marco Simone (Rome), Royal Park I Roveri (Milan), Verdura Resort (Sicily) 

Ireland

Belvoir Park GC (Belfast), Mount Juliet (Dublin), Portmarnock GC (Portmarnock), Royal Dublin GC (Dublin), Slieve Russell (Co. Cavan)

Austria

Diamond Country Club (Vienna)

Bulgaria

Lighthouse G&CC (Cape Kaliakra), Pirin Golf, Hotel & Spa (Bansko)

Finland

Linna GC (Hameenlinna)

Estonia

Estonian G&CC (Tallinn)

Germany

Golf Club St Leon-Rot (Heidelberg)

Georgia

Tbilisi Hills GC (Tbilisi)

Asia venues

Tuesday April 7, 2020

Asia

Thailand

Black Mountain GC & Resort (Hua Hin), Thai Country Club (Bangkok), Thana City Country Club (Bangkok), Riverdale GC (Bangkok), Laguna Golf (Phuket)

Malaysia

Saujana G&CC (Kuala Lumper)

Cambodia

Angkor Golf Resort (Siem Reap Province), Vattanac Golf Resort

China

Genzon GC (nr Hong Kong)

Singapore

Sentosa GC