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59club Australia & New Zealand – Services & Support
Please contact your regional manager for more information
View our digital brochures for more information about 59club products & services
Please contact your regional manager for more information
The Einstellung Effect – Knowing too much can be a problem…
In a world full of people trying to become experts, it’s hard to appreciate generalists. Expertise establishes instant credibility, and, we can easily see it and identify it – a PhD or gold medal, a plus handicap, a mechanic, programmer or pianist… the list is endless of people we can appreciate.
But knowing too much about a given topic or trade can be hazardous, enter the Einstellung Effect.
In 1942, Abraham Luchins laid out a challenge, which you can find by clicking here, that tasked participants with filling a large jug using smaller, varying sized jugs of water. I won’t break down the process or solution in hopes that you’ll give it a try but essentially the takeaway was that the deeper your knowledge on a given subject or problem, the more likely you are to revert to your old habits and ways of doing things to solve problems that arise. For those familiar with the Dunning-Kruger Effect, if we were staking boundaries, we’d have the Einstellung Effect on one end and the Dunning-Kreuger Effect on the other.
One of my favourite quotes by Charles H. Brower states “People are more comfortable with old problems than new solutions.” There’s some thick irony within this quote today as we live in a world of striking innovation and technology. We have the ability to be more self-aware than we’ve ever been. It was so much easier to be blissfully unaware in the past. We didn’t know what we didn’t know. There is so much potential to increase our self-awareness, personally and professionally, using what seems like an infinite amount of ways to collect data. This can get us to the ideal state of knowing what we don’t know. The challenge lies in avoiding assumption, regardless of your level of expertise, experience or knowledge on the subject. Start from scratch. Heed the generalist, tackling a problem with an open mind, because they are malleable, adaptable. Use appropriate tools to acquire rich data, ones that generations before us wish they had when faced with old problems, to get the info you need on a road to making better decisions. Eventually, specialists will have a chance to enact their expertise, but this has to happen after exploring all of the options and avoiding the vicious “that’s the way we’ve always done it” trap.
#Generalists #Measure #Train #Support
59club; the industry’s leading Customer Service Analysts and Training Provider has announced today that Hendrick van der Geld is joining the team as Director of Sales. On stepping into this role within 59club Canada, Hendrick brings a wealth of experience spanning a broad range of service sectors.
An affiliation with the PGA of Canada for over 20 years; serving as a Golf Professional, Restaurant Manager, Membership & Marketing Director, General Manager and COO, while also managing entrepreneurial ventures during this time, makes for a great 59club associate.
On welcoming Hendrick; Ryan Tracy; 59club Canada’s Managing Partner said; “What we found in Hendrick was something quite unique. It’s rare that you come across someone who possesses all the key attributes you really aspire from in a candidate, as well as a complete appreciation of the diverse industry that 59club encompasses, and a great track record to boot. Right there and then we knew we had something special in Hendrick. And together we are confident that we can really bolster the club industry across Canada as witnessed and documented across other 59club territories before us”.
Of his new appointment Hendrick added; “When I was introduced to the suite of products 59club offers, I immediately identified with the value proposition and saw the fit within the industry. The 59club performance management tools and services offer a quantitative viewpoint, and that insight and resources are much needed in the club and hospitality management space; It’s something I had to be part of, I can’t wait to get started”.
The Canadian duo both have a passion for data; and while Ryan set up and operated Club Study across Canada & Northern USA, Hendrick too has always encouraged his teams and respective volunteer boards to use data to make informed decisions.
59club is headquartered in the UK and firmly established in golf, hotels, leisure, spa and restaurants. With seven divisions across the USA, Middle East & Africa (MEA), Asia and two in Europe, and the recent opening in Canada; 59club’s performance management solutions and global intel is now available to properties within the region, with the promise of elevating customer service levels, sales performance and ultimately increasing a venues profitability.
59club, the industry leading sales & customer service analysts has today announced its global operations are expanding into Canada. The new opening signals great opportunities for the Canadian golf & hospitality market, as 59club’s signature performance management tools and global intel are now made available to businesses within the region.
59club has driven a data revolution within the industry, and are famed for their insightful customer satisfaction surveys, mystery shopping audits and employee education pathways. Their expertise and industry insight into global sales performance and customer service standards are well documented, and many of the greatest names in the club industry credit 59club for their properties success, working with them to measure, train, support and recognize their workforce as they achieve sales and customer service excellence, while elevating customer acquisition, satisfaction and profits.
Headquartered in the UK and firmly established in golf, hotels, leisure, spa and restaurants, 59club now has seven divisions across the USA, Middle East & Africa (MEA), Asia, two in Europe, with the latest opening in Canada.
With customers who include the likes of TPC Sawgrass, Bobby Jones Links, Emirates Golf Club – Dubai, Thai Country Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone to name just a few, and hundreds of other properties. When it comes to driving sales and customer service excellence 59club are proud to work with venues of all size and profile, supporting club management to deliver unprecedented service experience whilst simultaneously driving revenues and profits.
And the front man behind 59club Canada is Club Study owner and PGA member Ryan Tracy. Commenting of the new opening, Simon Wordsworth Founder of 59club said; “Ryan will be a great ambassador for our brand, and we are all excited to begin working with him and his existing clients as we introduce our products and services to the wider hospitality business community across Canada. We champion ‘service excellence’, and with this new division, golf as a global entity only serves to become bigger, better and stronger, with enhanced services and greater experiences tailored to the discerning golf & hospitality enthusiast, engineered from real live intel and expertise”.
Tracy added; “I have been fortunate to serve the golf industry in Canada for the last 20 years, specifically with Club Study providing customized pools of operational data in club management over the last two years. When a mutual client made an introduction to Simon, conversations over our shared passions and subsequently the similarities between the two entities made the decision for us to work together a natural progression. I realized immediately that the insight that 59club creates will help operators in Canada, and I am excited to bring these resources to market”.
And now as Club Study falls within the 59club armory, the pair can deliver even more industry insight as the bi-weekly national surveys, which had previously been connecting Club Managers in Canada & US, are now made available to the entire 59club global network.
Head to 59clubcanada.com for more information.
Clubs in Canada can sign up now for a Demo and to unlock a Free Trial by contacting Ryan.firstname.lastname@example.org
59club’s performance management tools have proved hugely beneficial for clubs across the globe – but now clubs can go one better in their efforts to streamline operations management and evaluate and advance member experience; by utilising the new mytell App.
This multi-functioning App captures live performance data submitted by the management team, employees and club members, supporting the venue to make informed decisions to elevate standards, satisfaction levels, retention, and profitability.
The management team through their use of the App can log observations during their daily departmental evaluations, both on and off the golf course.
With technology and convenience at the forefront of development, managers store data within measurable pre-set categories – spanning golf course & practice area presentation, maintenance & amenities, retail & front of house management and employee behaviour and well-being – meaning paperwork, email trails, group chats and the constant transferring of images becomes a thing of the past.
Complete with the ability to share live performance reviews with the team, set targets, track accountability, and monitor progress over time, the App fulfils every need.
A number of industry professionals supported the development of the new App, and they were all quick to praise 59club for the benefit the App would bring to the industry, as well as to them personally, one of those individuals was General Manager of Teignmouth Golf Club; Martin Hucklesby who said;
“Managing a golf club in my view is like any other service industry, it should be driven by its standards. The vastly different areas of expertise required to be able to measure, manage & record ‘a score’ to these standards has always been something that as a General Manager I have done via a spreadsheet as I have walked through the club & course. Now with Mytell, and using technology I am able to do this via an App. It is brilliant, highly recommended and is on the front page of my phone!”
And it’s not just management who stand to benefit, the App also controls member feedback across golf, health & recreation when it comes to the club’s culture & community, the facilities & member services, its food and beverage outlets, and a huge part of ‘club life’; its people.
Whether a club chooses to invite all club members, or they prefer to limit its users exclusively to those within the management team/board/committee or perhaps they want to go one further and create an engineered focus group; this clever little App will store and channel feedback along with supplementary ratings, comments & images to the relevant department.
59club Director, and the technical brain child behind the Apps content and development; Mark Reed said;
“This is a step-change for club operations, anyone who is responsible for the daily delivery of club standards and ensuring member and guest satisfaction – from Golf Course & Estates Directors to Spa Managers – will tell you that paper trails and breaks in communication detracts from getting the job done, and serving customers well, but now with the launch of our new mytell App; we believe, we have the solution!
“But it’s not a one-size-fits-all solution: each venue can create its own bespoke, white-labelled experience, ensuring it retains control over which elements of the business its users can submit data around. And the App also contains the facility to create and customise subsidiary outlets, if, for example, the property has more than one golf course, fitness studio, or restaurant.
“From a member’s perspective it gives them an unprecedented opportunity to give praise where it’s due and highlight where they feel they are not getting value for money. The mutual benefits are numerous”.
The easily navigable App – available on both Android and iOS platforms – tracks trends, monitors patterns of performance, whilst generating statistics for periodic reviews. With feedback received within a secure dashboard, away from the public eye and with total confidentiality.
For further information on the mytell App, or any area of 59club’s industry-leading service, please contact your regional 59club manager.
You’re long past it now, but try to harken back to your days as a middle schooler or teenager, full of angst and hungry for friends and meaningful relationships. Maybe you were one of the cool kids who never had trouble making new friends, but for a lot of people – especially for those who moved into a new school district – building new relationships was full of difficulty and anxiety. The same might be said for new members joining a private club. And if your members are paying dues to be a part of a community instead of simply taking advantage of the facilities and amenities, it’s imperative to make them feel welcome and part of the family.
According to 59club data from their proprietary member survey tool, the majority of high-performing private clubs are welcoming new members the right way, but a large percentage of clubs are falling short in key areas of new member integration. Let’s get to the numbers.
The Welcome Call
If your sales staff or marketing team spent a ton of time and a lot of money wining, dining, courting and signing a prospective new lead at your private club, you would assume they would be running – and fast – to call the new member to welcome them to the club. According to 59club data, only 52% of new members at private clubs received a formal “welcome to the club” phone call. Not exactly a great start to a budding new relationship.
The Formal Induction meeting
The practice of hosting formal induction meetings for new members is not for every club, but all but guarantees your members an opportunity to meet, learn about and formally welcome a new member of your private community. On average, 26% of new members at private clubs took part in a formal induction meeting, but among the highest scoring clubs in the world, this number dramatically increases to nearly 90%. It might be worth fleshing out and implementing this program at your club in the future if not already in place.
Staff Introduction and Networking
As your members spend more time at the club, your staff will invariably pick up on some interesting tidbits, facts, likes and dislikes from your various members. And in that regard, your staff is armed with networking abilities well suited to help your new members make new friendships. Less than 50% of new members surveyed said they were introduced to legacy members by staff members, but again, the best clubs in the world make this a regular practice.
Knowing Your Name
One of the quickest and easiest ways make someone feel at home is simply by addressing them by their name. shockingly, less than 60% of members surveyed report private club staff members demonstrating they know the name of the newest members.
Adding it All Up
When you take a look at the numbers above, it’s easy to see why only 65 percent of new members at private clubs report making new friendships within their first few months. And for a model that requires camaraderie and inclusion, leaving it up to your members to make friends on their own without any tips and tricks to get the process started is a recipe for member stagnation.
Learn more about the 59club Member Surveys here: https://www.59clubusa.com/satisfaction-surveys/